The 5 fundamentals of hotel marketing
How can you increase your direct bookings? This is the question that all hotel directors, sales managers and marketing managers ask themselves when it comes to optimizing distribution costs for their hotel. Indeed, “opening the floodgates” for OTAs to distribute . . .
Travel has made its comeback
This summer, travel made its big comeback! # 1 Industry overview: A notable (and remarkable!) return to the field # 2 Purchasing journey: The right tactics to convert # 3 Summer review and lessons: Covid summer #2, what are the . . .
The basics of paid search (SEA) for hotels
Hotel advertising campaigns are a powerful tool to increase the online visibility of hotels. It’s used to make the hotel appear at the top of the results list on search engines. You’re targeting a highly qualified audience, so this maximizes . . .
What’s a metasearch management agency?
Metasearch management agencies today manage how hotels appear on price comparison sites. Price comparison sites have become direct booking channels and a great source of revenue for hoteliers. What is a metasearch? A metasearch is a price comparison specifically for . . .
Why revenue managers should consider metasearch distribution, now.
Revenue managers and metasearch: an exciting space If you google “hotel metasearch advertising,” you’ll get over 800,000 results, most of them being articles, whitepapers, or guides to implement, run, and optimize your property’s metasearch strategy. The growing interest in this . . .
What is metasearch advertising?
A metasearch service, also known as a price comparison, allows travelers to compare different rates for a hotel. Various entities such as OTAs (Online Travel Agencies), TOs (Tour Operators) and the hotel itself, can sell hotel rooms. The main . . .