The Hotel Distribution Blog

Your hotel can appear in the top positions of your city and destination search results. This sales channel allows you to increase the visibility and popularity of your hotel on generic searches. What are Google Property Promotion Ads? Google Property . . .

We don’t need to remind you that it is now essential for your establishment to have a website to drive direct bookings. It is the pillar of your online marketing. Indeed, your hotel website must be both efficient and attractive . . .

Nowadays, Internet users are used to receiving personalized suggestions from their favorite platforms, be it for music, movies or social networks. Everything is done to take into account their lifestyle in order to offer them the content that best suits . . .

What you need to know about metasearch In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. Hotel marketing has taken a turn that hotel owners must follow in . . .

Metasearch, otherwise known as price comparison sites, have become essential to promote a hotel’s direct rate in real time, as well as drive traffic to the hotel’s official website.  Metasearch are evolving and now offer two types of promotion to . . .

Faced with the various dematerialized travel agencies that deploy phenomenal means to attract customers, independent hoteliers sometimes feel overwhelmed and vulnerable. However, Google ADS is a powerful tool to get ahead of this competition and increase the share of a . . .