What are Meta Searches? Effective Metasearch Strategy!
Meta Searchers find their information using multiple search engines comparing hotels and hotel room rates, as opposed to Online Tourism Agencies (OTAs) like Booking or Expedia. In the hotel industry, this refers to price comparison sites. Their supposed action is . . .
How to choose your hotel web agency ?
How do you choose the service provider who knows how to present your hotel’s website in the best light and make it generate at least 20% of your online bookings? Which web agency should you entrust with the mission of . . .
What are Google Hotel Ads ?
If you are not already familiar with it, the Google Hotel Ads solution is one of the most popular metasearches used by hoteliers to attract travelers’ reservations. The solution is aimed at all types of establishments: hotels, hotel apartments, hotel . . .
Hotel website: How to increase your direct share?
A survey conducted by WYSE Travel Confederation of 57,000 travelers under 30 revealed that 47% of this age group used an OTA to book their accommodations! It’s a statistic that is forcing a growing number of hoteliers to take an . . .
Drive More Direct Bookings With Your Website in 2022
We are happy to help RoomRaccoon’s clients increase their direct bookings with our websites solutions. They partnered up with us to create synergy for an effective direct booking ecosystem. It is our pleasure to share with them our best practices . . .
And beyond: 10 reasons why you should invest in metasearch advertising right now
THE PRICE IS RIGHT Since the ’08 Great Recession, the number of value-conscious consumers has increased steadily. The trend is unquestionable, especially among lower and middle-income consumers, and the COVID-19 pandemic made it even more apparent. Obviously, not every demographic . . .