The Hotel Distribution Blog

In the digital era where speed is the norm, it’s critical to the success of your establishment to provide users with a fast loading website. In a connected world and thanks to globalization, travelers from all over the world are . . .

SEO (Search Engine Optimization) is the technique to improve the position of a website on the search engine results pages (SERP) following the requests of Internet users. It is about making sure to appear on the first page displayed by . . .

Your hotel website is the core element of your hotel’s online visibility. It is the pillar of your digital marketing strategy that allows you to distribute your hotel directly.  An analysis of the visitors’ behavior on your hotel website enables . . .

Your hotel website is the core element of your hotel’s online visibility. It is the pillar of your digital marketing strategy that allows you to distribute your hotel directly.  An analysis of the visitors’ behavior on your hotel website enables . . .

In the wake of the COVID pandemic, hotel operators are facing intense pressure to mitigate rising labor costs while still providing exemplary customer service. While operators have always been sharply focused on labor costs as a line item on the . . .

50% of Google searches involve a click to a sponsored link. Paid search is essential to reach and convert qualified travelers directly on your website, via Google ads for example.  For your SEA campaigns, it’s all about bidding on the . . .