All about metasearch management
Metasearch, otherwise known as price comparison sites, have become essential to promote a hotel’s direct rate in real time, as well as drive traffic to the hotel’s official website. Metasearch are evolving and now offer two types of promotion to . . .
How to use Google Ads to increase the live share of your hotel?
Faced with the various dematerialized travel agencies that deploy phenomenal means to attract customers, independent hoteliers sometimes feel overwhelmed and vulnerable. However, Google ADS is a powerful tool to get ahead of this competition and increase the share of a . . .
Create an Internet advertising campaign for your hotel
In 2019, almost 81% of hotel room reservations were made on the Internet, and this continues to increase. In view of this figure, having an online presence is essential in the hotel industry today. You still have to manage to . . .
Drive more direct bookings with Google
Google is one of the most popular search engines in the world. Millions of travelers look for their next trip and accommodation on Google every day. So, displaying your hotel on Google will drive more guests to your hotel’s website. . . .
What is Google Property Promotion Ads?
Google has launched a beta version of premium Promoted Hotels ads, which it has now renamed Property Promotion Ads. With this solution redesign, Google now allows hoteliers to display their hotels in premium placements directly to potential travelers. If the . . .
Why drive bookings with Google Hotel Ads
Google have become an essential direct booking tool in the hotel’s marketing strategy. Potential customers are using Google every day to make decisions about where to stay. Understanding demand has never been this critical to reemerge stronger. Google Hotel Ads . . .