Take back control of your income with metasearch advertising
Ironically, the term “travel” comes from “travail” (“work” in French), and that kind of describes our industry entirely, as organizing a trip is a lot of work. Travel planning logistics is frustrating, and the current booking path is remarkably intricate, . . .
Reach more travelers with Google Performance Max for Travel Goals in 2023
Before we introduce you to Google Performance Max for Travel goals, let’s go back to 2021, when Google launched Performance Max for all advertisers. This ad campaign format allows you to leverage Google’s powerful algorithm to get your ads across . . .
5 tips for your hotel digital marketing strategy
Want a helping hand to get your hotel digital marketing strategy off the ground or check that your hotel is on the right track? You’ve come to the right place! Today, the majority of travelers research and book their stay . . .
10 tips to optimize your Google Business Profile (Google My Business)
Today’s consumers are faced with an ever-increasing choice of hotel offerings. A simple Google search brings them a quantity of results from which your hotel must stand out to attract their attention. In order to remain competitive with this multiplication . . .
How to do an in-depth analysis of my hotel website’s performance?
In a previous article we gave you the 8 key performance indicators (KPI) to monitor the efficiency of your website. Here we give you other tools and KPIs to deepen the analysis of your hotel website’s performance. Your website is . . .
How do Microsoft Advertising Lodging Solutions help you grow your hotel business
As a hotel, it is crucial to be able to reach new potential customers to make sure you make yourself known in a competitive sector and increase your direct bookings. This is what Microsoft Advertising Lodging Solutions is helping you . . .