Always in search of new ways to help you generate direct bookings, WIHP has launched a new option on Meta I/O: enabling Tripadvisor Sponsored Placements for independent hotels. Until now, that option was available only for hotel chains including a certain number of hotels.
What Are Sponsored Placements?
Sponsored Placements are sponsored ads that allow you to put your hotel at the top of the results for a city search. For example, if your hotel is located in Paris, you can appear in the top spot for Paris hotel searches.
When you search on Tripadvisor for a hotel in a specific city, the hotels with the “Sponsored” tag (see screenshot above) are the ones that use sponsored placements.
This tool makes it possible for you to hold the top spot for the city where your hotel is located.
The Sponsored Placements tool increases your hotel’s visibility, showing it above your competitors. Tripadvisor’s Sponsored Placements are visible on desktop, tablet, and mobile platforms.
That means travelers will have no trouble seeing your ads, no matter what device they use.
Sponsored Placements target travelers seeking a hotel like yours. Your ad will appear if the travelers’ criteria (location, services, etc.) correspond to your hotel’s features.
How Does It Work?
On Meta I/O, you now have the option to use Tripadvisor’s Sponsored Placement Ads feature.
We have added a new filter, “Ads Type” to the platform. You can find it here:
To activate the Sponsored Placements option on Meta I/O, simply select “Sponsored Placement” in the “Ads Type” filter.
The results of your campaigns will be displayed with all the standard parameters, including ROAS.
Tripadvisor sponsored ads are based on a cost-per-click model. That means the hotelier pays only when a traveler clicks on the booking engine, not on the hotel’s page on Tripadvisor.
Your ads appear in travelers’ search results only if you have availability on the search dates. If your hotel has no rooms available for those dates, the sponsored ad won’t be shown to the traveler.
Why Use Tripadvisor Sponsored Placements?
- You’ll enjoy access to a qualified audience: Tripadvisor gets 455 million unique users each month, and 74% of travelers who book directly on a hotel’s website visit Tripadvisor at some point. Thanks to sponsored ads, you’ll increase the visibility of your establishment with a very qualified audience.
- Appear where travelers are searching: Sponsored ads appear at a high level on Tripadvisor, including at the top of search results, on the pages of local competitors, etc. Because they are available on multiple screens, an establishment using Sponsored Placements maximizes its chances of reaching travelers.
- Display only your rates: On your Sponsored ads, only your hotel website direct rates are displayed. This gives you the opportunity of driving more direct bookings via your booking engine and winning as a distribution channel vs the OTAs.
- Increase your visibility: Sponsored ads appears on local competitors’ pages to ensure a higher visibility for your property and encourage direct bookings.
Interested in offering rooms through on metasearch engines? Contact our metasearch management agency.