The 4-star, 50-room Hotel Balmoral is located 100 meters from the Champs Élysées. A magnificent 19th century Haussmannian house, the hotel was completely renovated in 2014 and has become a refined place where one feels at home!
“Thanks to WIHP, I benefit from a support on my digital distribution which allows me to exceed my objectives. Today my direct web sales can reach up to 70%. Many thanks to the WIHP team for their expertise and availability.”
The hotelier has always been aware of digital marketing. He quickly understood the importance of implementing a direct digital distribution strategy.
After the renovations, his objectives were to reduce the share of OTAs on his turnover and thus increase the revenues generated on the hotel website.
Our teams carried out an audit of the hotel’s digital distribution, in order to propose adapted solutions in accordance with the objectives of the hotel. We created a new website representing as faithfully as possible the atmosphere of the Balmoral hotel while responding to the digital uses of website users.
Then, we strengthened the hotel’s digital presence, with a global visibility strategy, targeted on metasearch and search engines. Finally, we implemented performance management tools, which allowed us to make decisions based on real data; aiming at increasing the hotel’s turnover.
Thanks to WIHP technologies and personalized support, the Balmoral Hotel has reduced its dependence on OTAs, significantly increased its direct sales and continues to strengthen its direct digital distribution against OTAs.