Travel has made its comeback.
This summer, travel made its big comeback! # 1 Industry overview: A notable (and remarkable!) return to the field # 2 Purchasing journey: The right tactics to convert # 3 Summer review and lessons: Covid summer #2, what are the . . .
How much does it cost to advertise a hotel on search engines?
Hotel advertising campaigns are a powerful tool to increase the online visibility of hotels. It’s used to make the hotel appear at the top of the results list on search engines. You’re targeting a highly qualified audience, so this maximizes . . .
How to better sell your rooms through your hotel website?
A hotel website has become a must for selling rooms online. It allows hoteliers to recover direct bookings and reduce the share OTAs take on their turnover. The final goal is to convince the traveller to book via your website . . .
Why revenue managers should consider metasearch distribution, now.
Revenue managers and metasearch: An exciting space If you google “hotel metasearch advertising,” you’ll get over 800,000 results, most of them being articles, whitepapers, or guides to implement, run, and optimize your property’s metasearch strategy. The growing interest in this . . .
What is metasearch advertising?
A metasearch service, also known as a price comparison, allows travellers to compare different rates for a hotel. Various entities such as OTA’s (online travel agencies), TO’s (Tour Operators) and the hotel itself, can sell hotel rooms. The main . . .
WIHP’s Takeaway from “Grow Your Hotel Business Online with Google Tools”
Grow with Google dedicated a session on how to grow your business online with Google Tools on the US market. We believe it will become similar on other major markets. As a Google Partner Premier, it’s important to share the . . .