Free booking links: Google makes organic links available for hotels
On March 9th 2021, Google announced the official launch of free booking links (organic links Google Hotel Ads). This allows all hotels sending their prices and availability to Google to appear in the Google Hotel Ads module for free. Google’s . . .
Increase Your Direct Bookings with Sponsored Placements
Always in search of new ways to help you generate direct bookings, WIHP has launched a new option on Meta I/O: enabling Tripadvisor Sponsored Placements for independent hotels. Until now, that option was available only for hotel chains including a . . .
What is Book on Google?
Book On Google is a “booking engine” created by Google to enable your potential customers to complete a booking without leaving their ecosystem. The goal is to provide the customer with the best possible user experience. The idea is to . . .
[Interview] Covid-19: Aiding Hotel Recovery Via Tripadvisor
To help hoteliers navigate post covid-19, we met Sandra Moore Director, Enterprise Sales, OTA’s & Hotels EMEA at Tripadvisor. We asked her to answer 6 questions about Tripadvisor’s engagements to help hoteliers on the road to recovery. How did it . . .
[Interview] Covid-19: 5 questions for hotel recovery to Trivago
Last summer we e-met Mayada Samy, Business Development Key Account Manager – Technical Partnerships at Trivago. We asked her to answer 5 questions about the post covid 19 crisis in the hotel industry. As for many hotel owners, the road . . .
Metasearch Basics
What You Need to Know About Metasearch With significant changes in the hotel business, industry professionals have seen an explosion in the variety of distribution channels. Hotel marketing has turned a corner, and hotel owners need to keep up. Travelers . . .