The Hotel Distribution Blog

Google has launched a beta version of premium Promoted Hotels ads, which it has now renamed Property Promotion Ads. With this solution redesign, Google now allows hoteliers to display their hotels in premium placements directly to potential travelers. If the . . .

  Google have become an essential direct booking tool in the hotel’s marketing strategy. Potential customers are using Google every day to make decisions about where to stay. Understanding demand has never been this critical to reemerge stronger. Google Hotel . . .

If you are not already familiar with it, the Google Hotel Ads solution is one of the most popular metasearches used by hoteliers to attract travelers’ reservations. The solution is aimed at all types of establishments: hotels, hotel apartments, hotel . . .

A survey conducted by WYSE Travel Confederation of 57,000 travelers under 30 revealed that 47% of this age group used an OTA to book their accommodations! It’s a statistic that is forcing a growing number of hoteliers to take an . . .

We are happy to help Room Raccoon’s clients increase their direct bookings with our websites solutions. They partnered up with us to create synergy for an effective direct booking ecosystem. It is our pleasure to share with them our best . . .

THE PRICE IS RIGHT Since the ’08 Great Recession, the number of value-conscious consumers has increased steadily. The trend is unquestionable, especially among lower and middle-income consumers, and the COVID-19 pandemic made it even more apparent. Obviously, not every demographic . . .