What is metasearch advertising?
A metasearch service, also known as a price comparison, allows travellers to compare different rates for a hotel. Various entities such as OTA’s (online travel agencies), TO’s (Tour Operators) and the hotel itself, can sell hotel rooms. The main . . .
WIHP’s Takeaway from “Grow Your Hotel Business Online with Google Tools”
Grow with Google dedicated a session on how to grow your business online with Google Tools on the US market. We believe it will become similar on other major markets. As a Google Partner Premier, it’s important to share the . . .
Specifications for a hotel website
Nowadays, having a website is essential for promoting your business. To create your hotel’s website, you can outline the specifications you wish to have to guide your website’s provider in its creation. At WIHP, we call these specifications a design . . .
Free booking links: Google makes organic links available for hotels
On March 9th 2021, Google announced the official launch of free booking links (organic links Google Hotel Ads). This allows all hotels sending their prices and availability to Google to appear in the Google Hotel Ads module for free. Google’s . . .
Increase Your Direct Bookings with Sponsored Placements
Always in search of new ways to help you generate direct bookings, WIHP has launched a new option on Meta I/O: enabling Tripadvisor Sponsored Placements for independent hotels. Until now, that option was available only for hotel chains including a . . .
What is Book on Google?
Book On Google is a “booking engine” created by Google to enable your potential customers to complete a booking without leaving their ecosystem. The goal is to provide the customer with the best possible user experience. The idea is to . . .