The Hotel Distribution Blog

Ironically, the term “travel” comes from “travail” (“work” in French), and that kind of describes our industry entirely, as organizing a trip is a lot of work. Travel planning logistics is frustrating, and the current booking path is remarkably intricate, . . .

Before we introduce you to Google Performance Max for Travel goals, let’s go back to 2021, when Google launched Performance Max for all advertisers.  This ad campaign format allows you to leverage Google’s powerful algorithm to get your ads across . . .

Want a helping hand to get your hotel digital marketing strategy off the ground or check that your hotel is on the right track? You’ve come to the right place!  Today, the majority of travelers research and book their stay . . .

Today’s consumers are faced with an ever-increasing choice of hotel offerings. A simple Google search brings them a quantity of results from which your hotel must stand out to attract their attention. In order to remain competitive with this multiplication . . .

In a previous article we gave you the 8 key performance indicators (KPI) to monitor the efficiency of your website. Here we give you other tools and KPIs to deepen the analysis of your hotel website’s performance.  Your website is . . .

As a hotel, it is crucial to be able to reach new potential customers to make sure you make yourself known in a competitive sector and increase your direct bookings. This is what Microsoft Advertising Lodging Solutions is helping you . . .