Tripadvisor Sponsored Placements: increase your bookings
Always in search of new ways to help you generate direct bookings, WIHP has launched a new option on Meta I/O: enabling Tripadvisor Sponsored Placements for independent hotels. Until now, that option was available only for hotel chains including a . . .
What metasearch strategy should I implement for my hotel?
Whether you want to increase your hotel occupancy and generate more direct bookings or optimize your cost of guest acquisition, you need the right strategy to maximize your investment and the impact of your metasearch advertising When it comes to . . .
Increase the visibility of your hotel with Google Property Promotion Ads
Your hotel can appear in the top positions of your city and destination search results. This sales channel allows you to increase the visibility and popularity of your hotel on generic searches. What are Google Property Promotion Ads? Google Property . . .
What are the 5 steps to create a hotel website?
We don’t need to remind you that it is now essential for your establishment to have a website to drive direct bookings. It is the pillar of your online marketing. Indeed, your hotel website must be both efficient and attractive . . .
What are the 6 essentials for creating a successful hotel website?
Nowadays, Internet users are used to receiving personalized suggestions from their favorite platforms, be it for music, movies or social networks. Everything is done to take into account their lifestyle in order to offer them the content that best suits . . .
Metasearch Basics
What you need to know about metasearch In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. Hotel marketing has taken a turn that hotel owners must follow in . . .