Case Study : Lopesan Hotel Group
Lopesan began its activity in 1972 in the Canary Islands. Today, the hotel group is one of the top ten in Spain with more than 15,000 beds in over 20 hotels in Gran Canaria, Fuerteventura, Germany, Austria and the Dominican . . .
Case Study : Balmoral Hotel
The 4-star, 50-room Hotel Balmoral is located 100 meters from the Champs Élysées. A magnificent 19th century Haussmannian house, the hotel was completely renovated in 2014 and has become a refined place where one feels at home! “Thanks to WIHP, . . .
The 8 key performance indicators (KPI) of a successful hotel website
Your hotel website is the core element of your hotel’s online visibility. It is the pillar of your digital marketing strategy that allows you to distribute your hotel directly. An analysis of the visitors’ behavior on your hotel website enables . . .
Guest Blog – Robotic Process Automation Will Shape The Future Of Hotel Operations
In the wake of the COVID pandemic, hotel operators are facing intense pressure to mitigate rising labor costs while still providing exemplary customer service. While operators have always been sharply focused on labor costs as a line item on the . . .
What paid search strategy (SEA) should I adopt for my hotel?
50% of Google searches involve a click to a sponsored link. Paid search is essential to reach and convert qualified travelers directly on your website, via Google ads for example. For your SEA campaigns, it’s all about bidding on the . . .
Tripadvisor Sponsored Placements: increase your bookings
Always in search of new ways to help you generate direct bookings, WIHP has launched a new option on Meta I/O: enabling Tripadvisor Sponsored Placements for independent hotels. Until now, that option was available only for hotel chains including a . . .