Increasing direct bookings – emotional Impact is Key but how is this achieved ?
Questions for ITB Berlin interview with Mr Vincent Ramelli...Learn more
Is Social Media the Future of Hotel Marketing?
There isn’t a magazine or blog in the hotel marketing industry today that doesn’t mention social media as the future of hotel marketing. Yet no hotel has reported incredible direct revenues from social media. So that’s the dilemma, should hoteliers be investing in social media because it is th...Learn more
Travel is Social, Hotels are Not
I wrote the following article for Cleverdis which was published just recently. To see the original article you can see the online version of the Magazine here. I thought it would serve our readers to also republish it on WIHP’s Magazine.Learn more
Social Media isn’t just a bunch of hype, it’s the...
Gone mobile. Hotel marketing in the mobile world [INFOGRAPHIC]
Hotel marketing shouldn’t be “going mobile” they’ve got to be mobile now, or lose to the competition. The mobile revolution has happened there are over 100 million mobile internet users out there today and it’s expected to reach 130 million by next year. Smartphones aren’t gadgets anymor...Learn more