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WIHP Boosts AMT Hotels Revenue by 180%

Oct

2013

Hotel marketing agency WIHP was retained to optimize, host and redesign the AMT Hotels Group website, to generate more direct bookings for the group's luxury hotels in Palermo, Syracuse, Catania and Taormina.

PALERMO, SicilyOct. 23, 2013 /PRNewswire/ – Acqua Marcia Turismo, known as AMT Hotels Group, set out to redesign its corporate website, to offer a better user experience to travelers looking for luxury accommodation in Sicily. The group, which owns hotels in Palermo, Syracuse, Catania and Taormina, selected WIHP hotel marketing agency for its proven record in the industry.

 

Le site web de la société AMT avant son remaniement par WIHP.

Le site web de la société AMT avant son remaniement par WIHP.

WIHP rebuilt AMT Hotels Group’s websites on WIHP Convert, an industry-acclaimed content management and website-building platform that features streamlined navigation; state-of-the-art, high-definition image galleries; and user-centric design. WIHP developed a solution that integrates engaging content while keeping the user experience intuitive, in an eye-catching presentation that increased direct bookings. WIHP improved organic traffic using a high emotional impact site containing mainly large high-res visuals, but also integrated ROI-boosting SEO elements.

 

Nouveau site web AMT après le remaniement par WIHP

Nouveau site web AMT après le remaniement par WIHP

“AMT Group has been an iconic brand on Sicily, one that we are proud to support. The hotels of this group are all about being the best, and our best is what we deliver for them,” said Simone Puorto, Senior Accounts Executive, WIHP Italy.

 

Instead of pushing AMT Hotels Group as a brand, WIHP focused its attention on a clear overview of the group’s luxury properties: Des Etrangers Hotel & Spa Siracusa; Excelsior Hilton Palermo; Grand Hotel Et des Palmes Palermo; Grand Hotel Villa Igiea Palermo; Grand Hotel Excelsior Catania; and San Domenico Palace Hotel Taormina. Each hotel’s website was redesigned on Convert, with a consistent brand identity over the AMT Hotels Group network of websites. With WIHP Convert, the AMT Group increased its revenue by 180%, World Independent Hotel Promotion reported.

 

Le nouveau site web du San Domenico Palace après son remaniement par WIHP

Le nouveau site web du San Domenico Palace après son remaniement par WIHP

“As a luxury Italian hospitality company, AMT Hotels Group recognizes the value of the guest experience to our success. That said, our affiliation with WIHP, the large direct revenue increase they brought us is what is powering our resurgence. What’s more, these successes help us empower our biggest assets, the AMT staff who attend to our guests’ expectations on a daily basis,” said AMT Group’s Piero Vitale, Cluster Revenue Manager.

 

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Simone Puorto

Senior Account Manager Southern Europe

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