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WIHP Benchmark July 2014 : Influence Marketing edition



This month, WIHP offers you a special edition toward influence marketing and its key features for the hospitality industry.

Thanks to our network Snap Traveller, discover how influence marketing can become a powerful source of brand awareness and sales for a hotel.
The term Influence Marketing describes an approach that consists of identifying, finding, engaging and supporting people, called influencers, who create conversations that impact a brand, its products and its services.
Online marketing and modern technologies allow us now to better target these people, and to create smart strategies to reach their audiences through unique content.

This special Slideshare edition is a short introduction of the concept which can be applied within the hotel industry.

If you want to read more about influence marketing for hotels, you can also download the official Snap Traveller e-book.

WHIP Benchmark July 2014

WHIP Benchmark July 2014

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