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WIHP Benchmark: Hotel Mobile Marketing Initiatives

Feb

2014

This month we review, hotel mobile marketing initiatives. From the latest advertising trends, to the launch of Starwood's "Keyless Key" app, hotels are moving full steam ahead with mobile strategies.

SUMMARY OF THIS MONTH

1. 50% of direct bookings will be made via mobile by 2017

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2. Starwood introduces the “smartphone key”

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3. Using Google Wallet for your guest loyalty program

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4. Four Advertising Trends in 2014

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5. Google adds date selection to Hotel Location Carousel

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6. Google publishes The Ultimate Guide to Mobile

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7. Ritz Paris debuts new website and brand video

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8. Booking.com releases new TV ad

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WIHP Benchmark #3

WIHP Benchmark #3

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Author

Sébastien Félix

E-Marketing Manager

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