The WIHP Academy is a series of free hotel marketing seminars, currently taking place in Paris, Rome, and Barcelona.
We have taken our collective experience, as an international hotel marketing agency, and developed a series of in-depth seminars for hoteliers. These seminars are based on the exclusive knowledge gained from our proprietary tracking platform, which allows us to measure every action’s result in terms of increased revenue for hotels.
The WIHP Academy seminars are free to attend, but we do have limited seating. These events have been kept small in order to leave room for interaction with the attending hotels. You can learn more about each topic and RSVP by clicking on the button below.
WIHP Academy Topics
The Four Pillars of Hotel Marketing
There are four main components in Hotel Marketing: Popularize, Capture, Convert, and Share. In this seminar, we break down each category and show you how they all work together.
OTA’s or Direct: Finding the Right Balance
Online Travel Agent websites accounted for 17.6% of direct bookings in 2013. We’re going to teach you why you should embrace these channels and how to maximize your results from OTAs.
Google & Meta-Search Adverting
Google is no longer the only place guests are searching for your hotel. In fact, TripAdvisor was the number one source of direct bookings in 2013. Learn how to effectively advertise across multiple channels.
Simple & Effective Revenue Management
Revenue management strategy is an essential part of your marketing plan. We show you how to optimize conversion rates by analyzing your room pricing and availability.
Essential Elements of a Hotel Website
Having a beautiful hotel website is important, but without the tools to generate direct bookings, your website is merely a costly brochure. Learn about the ten most essential elements of a hotel website.
Hotel Social Media, The Correct Way
40% of your direct bookings come from social channels, word-of-mouth, and guests sharing their experiences. This seminar will teach you how to build a loyal online audience.
VP Marketing and Sales
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Expert of online marketing and hotels sector, WIHP's experts are at your disposal.