The WIHP offices

Home > Insights & Publications > Google Hotel Price ads now available to independent hotels

Google Hotel Price ads now available to independent hotels

Jul

2011

WIHP Launches the first access to Google Hotel Finder for independent hotels.

PARIS, July 7th 2011: Constantly developing new ways for hotels to sell their rooms directly, WIHP has just launched Hotel Price Ads connectivity for independent hotels as a pay-per-click model (entirely commission free).

Google’s latest foray into the travel market spurred excitement at many levels. Not the least of which was for independent hotels wanting a way to advertise and sell rooms directly on Google Hotel Finder, Google Places and within the top level search results.

Hotel Price Ads (HPA) is the platform that Google created which unifies hotel rates and availability across all Google’s search channels. To advertise on those platforms hotel booking engines require extremely precise and tested communication to Google’s servers.

After month of work and testing with Google’s engineers, WIHP now provides the service to all hotels that are using the SynXis and other booking engines.

Through WIHP’s interface with Google’s servers, hotel’s can now advertise their rates and get direct bookings straight from the Google Search results page or their Google Places page.

Vincent Ramelli, WIHP’s President, said “Our purpose is to provide independent hotels with the tools to market their hotels at all levels, we want to give all hotels no matter their size the access to every level of marketing and Google HPA is a great opportunity to be visible where it counts.”

This service is available as part of the DirectPack advertising plan. A complete advertising package for hotels that includes advertising on multiple channels.

Read more about DirectPack here.

Leave a Reply

Current month ye@r day *

Author

Martin Soler

VP Marketing and Sales

WIHP expertise

Expert of online marketing and hotels sector, WIHP's experts are at your disposal.

Contact an expert
'