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Five Reasons Your Hotel Website Doesn’t Convert

Dec

2013

Having a beautiful hotel website is important, but without the tools to generate direct bookings, your website is merely a costly brochure.

IT'S SLOW

The speed at which your website loads is one of the most crucial factors in converting visitors into customers. We live in a now world, where five seconds feels like five minutes. For every second it takes your website to load, your conversion rate decreases by 7%.

DIFFICULT TO NAVIGATE

The usability of your website has a direct relationship with ease at which a visitor can navigate it. When visitors are unable to figure out how to get around your site they become frustrated. Frustration leads to abandoned checkouts.

NOT COMPATIBLE

Potential guests are accessing your website from a variety of devices with different screen sizes. As the number of internet enabled devices grows, the compatibility of your website needs to grow with it.

HIGHER PRICES

Visitors are going to arrive at your site from multiple sources including: search, social media, online travel agents, and many others. Entice those visitors to book on your main website by displaying special offers or a “best rate guarantee”. Ensure that booking direct is the best deal.

NO CALL-TO-ACTION

Don’t make it difficult for potential guests to give you their money. Provide them with a clear path to booking a room from every page within your website. Pair a “BOOK NOW & SAVE” button with an expiring special offer and watch your hotel fill up!

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This is just a small excerpt from our free ebook, The Anatomy of a Hotel Website: A Guide to Building Hotel Websites that Convert. In this book, we break down the ten most essential elements of a hotel website and how they drive conversions.

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Doug Logue

Growth Strategist

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