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On the future of hotels and marketing with Brian Solis



WIHP recently had the honour of co-hosting an event with Brian Solis in Paris and London. During these events Brian sat down before the camera together with the Vice President for Marketing of WIHP and discussed the future of hotels, hotel experience, Generation-C (connected generation) and hotel marketing.

The videos and transcriptions of the interviews are gradually rolling out. We are publishing them here for hoteliers and hotel marketers to follow, enjoy.

Part 1 of 4

Martin Soler and Brian Solis answer the question:

If you can give 3 things hotels need to do to adapt, what would they be?

Part 2 of 4

Martin Soler answers the question:

What hotels need to include in their online marketing.”

Part 3 of 4

Brian Solis answers the question:

You say the future is to adapt to new technology, what’s next?

Part 4 of 4

Brian Solis and Martin Soler discuss:

“How does Generation-C affect the hotel industry, how it affects hotel marketing, how guests will interact with hotels and more…”

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Martin Soler

VP Marketing and Sales

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