Where do Direct Bookings come from 2014
Discovering the real source of direct bookings in hotels. A yearly survey of thousands of hotel guests to determine how they discovered the hotel and booked....Learn more
Finding The Balance Between OTAs And Direct Bookings
While the majority of hotel marketing articles focus on OTAs being too expensive and too aggressive. We find it important to take a step back and look at the bigger picture....Learn more
Introducing WIHP Academy: Free Hotel Marketing Seminars
The WIHP Academy is a series of free hotel marketing seminars, currently taking place in Paris, Rome, and Barcelona. ...Learn more
Hotel Marketing Agency WIHP Opens New Office in Rome
With its new SEMEA office, WIHP is uniquely positioned to deliver hotel marketing knowledge to thousands of boutique hotels and chains in the area. WIHP already works with hundreds of hoteliers in Southern Europe, Middle East and Africa - the new office was necessary to bring human expertise closer ...Learn more
Where Do Direct Bookings Come From?
Analyzing the true source of direct bookings for a hotel is a tricky task that requires more than simple online analytics such as referring sites. Knowing with some certainty how guests have come to book on a hotel’s website can only be determined by asking each gu...Learn more
On the future of hotels and marketing with Brian Solis
WIHP recently had the honour of co-hosting an event with Brian Solis in Paris and London. During these events Brian sat down before the camera together with the Vice President for Marketing of WIHP and discussed the future of hotels, hotel experience, Generation-C (connected generation) and hotel ma...Learn more
The rise of meta-search, the fall of regular search
Search trends are changing and travelers are no longer satisfied with a generalized search for their travel inspiration. This trend is showing in a rise of travelers using meta-search, TripAdvisor or OTAs to find their hotels....Learn more
Offline survey: how did they find you?
A recent survey we conducted (2nd quarter 2012) of almost 20,000 hotel guest asking them how they heard about the hotel gave us some interesting insight into what’s stimulating hotel guests to bo...Learn more
10 hotel marketing rules for direct bookings
Through our many years of hotel marketing experience we’ve collected a very large know-how to help hotels around the world increase their direct bookings. We’ve made a chart here that we’re sharing in which we have tried to give hoteliers and hotel marketers advice that they can apply today...Learn more
Tripadvisor show prices advertising, is it worth it?
For over 12 months now WIHP has been working to promote hotel bookings through the TripAdvisor Show Prices button. With hundreds of campaigns run for hotels around the world we’ve put together an overview of the service,...Learn more