Josiah Mackenzie: influence marketing for hotels
At the occasion of the imminent release of the Snap TravellerLearn more
e-book (Influence Marketing for hotels), we invite you to discover the contribution of Josiah Mackenzie through this exclusive interview. ...
On the future of hotels and marketing with Brian Solis
WIHP recently had the honour of co-hosting an event with Brian Solis in Paris and London. During these events Brian sat down before the camera together with the Vice President for Marketing of WIHP and discussed the future of hotels, hotel experience, Generation-C (connected generation) and hotel ma...Learn more
Back to basics with hotel search engine optimisation
As an online marketing and consulting agency for hotels we get asked a lot of questions regarding SEO and what should be done for the best organic ranking.When talking about SEO it’s important not to get lost in all the information and misinformation one can find on the internet. The purpose of th...Learn more
Social media for hotels, how it drove 6% of direct bookings
Social media for hotels, does it work? does it convert? is it a waste of time? and is there any ROI? Should one have a Facebook page? … the questions go on. Every day somebody has a new opinion or study and we as a hotel marketing agency get all the questions. There are no totally right or totally...Learn more
Offline survey: how did they find you?
A recent survey we conducted (2nd quarter 2012) of almost 20,000 hotel guest asking them how they heard about the hotel gave us some interesting insight into what’s stimulating hotel guests to bo...Learn more
Is Social Media the Future of Hotel Marketing?
There isn’t a magazine or blog in the hotel marketing industry today that doesn’t mention social media as the future of hotel marketing. Yet no hotel has reported incredible direct revenues from social media. So that’s the dilemma, should hoteliers be investing in social media because it is th...Learn more
How to measure the ROI of Social Media
This article was written for Search Engine Journal under the title Industry Discussion: The True Nature of Social Media ROI together with Phil Butler of Pamil Vision PR firm. It’s being republished here as the subject is important for hoteliers and hotel marketers. ...Learn more
Travel is Social, Hotels are Not
I wrote the following article for Cleverdis which was published just recently. To see the original article you can see the online version of the Magazine here. I thought it would serve our readers to also republish it on WIHP’s Magazine.Learn more
Social Media isn’t just a bunch of hype, it’s the...
When Social Media for Hotels works
Through our experience in running what is undoubtedly some of the most successful hotel social media campaigns we’ve experienced what works, what makes no difference and what is counter productive in Social Media for hotels. ...Learn more
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