Josiah Mackenzie: influence marketing for hotels
At the occasion of the imminent release of the Snap TravellerLearn more
e-book (Influence Marketing for hotels), we invite you to discover the contribution of Josiah Mackenzie through this exclusive interview. ...
WIHP BENCHMARK MARCH 2014 : HOTEL MARKETING INITIATIVES & BRIGHT IDEAS
As every month we offer you a summary of the last trends and news of hotel marketing. This month be inspired with some interesting initiatives of social travel, some nice hotel websites designs and finally 3 interesting news of which the new Google Maps version....Learn more
WIHP Benchmark: Hotel Mobile Marketing Initiatives
This month we review, hotel mobile marketing initiatives. From the latest advertising trends, to the launch of Starwood's "Keyless Key" app, hotels are moving full steam ahead with mobile strategies. ...Learn more
WIHP Benchmark: Top Five Travel Ads, Hotel Websites, Startups, & Social Trends
Every month we offer a free summary on the latest in hotel marketing and hospitality innovations. In this summary, we will be sharing the major highlights in our industry including: communication, digital initiatives, advertising, innovative projects and hotel startups....Learn more
Mobile, tablet, desktop: what strategy should your hotel have?
You’ve probably already heard of multi-screen, multi-device or other terms which have become quite common in the marketing world over the last few months. We’re going to try to explain how this concerns you as a hotelier and how this affects your marketing strategy.Learn more
How to measure the ROI of Social Media
This article was written for Search Engine Journal under the title Industry Discussion: The True Nature of Social Media ROI together with Phil Butler of Pamil Vision PR firm. It’s being republished here as the subject is important for hoteliers and hotel marketers. ...Learn more
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