Finding The Balance Between OTAs And Direct Bookings
While the majority of hotel marketing articles focus on OTAs being too expensive and too aggressive. We find it important to take a step back and look at the bigger picture....Learn more
Increasing direct bookings – emotional Impact is Key but how is this achieved ?
Questions for ITB Berlin interview with Mr Vincent Ramelli...Learn more
Emotion and hotel websites, do you have sex appeal?
Ask a seasoned salesman what finally drove the sale. Analyse TV and print commercials that sell to find the common driving point that generated the sale. In almost every case you will see that emotion was it.Learn more
Why does celebrity endorsement work? How does beauty affect a buying decision. The a...
Hotel website re-design, what to do and what to avoid
If this trend hasn’t started yet, it is going to be one of the big ones of 2012 and that’s the re-design of hotel websites. Most hotel websites have been designed more than 2 years ago and many are still Flash based, few of them are mobile friendly and a large percentage of them are based on sma...Learn more
Understanding hotel website marketing [video infographic]
Understanding how hotel website marketing works and how guests discover a hotel, where they search for more information and how they compare their options to finally choose the hotel for them.Learn more
How to choose a booking engine
There are two key elements in hotel websites, (1) that the website converts and (2) that the booking engine converts. Of course you’re telling yourself that this is obvious and why are you wasting your time reading this. Well how to choose a booking engine isn’t quite that obvious. In this artic...Learn more
Booking patterns of independent hotels [INFOGRAPHIC]
Constantly researching new ways to promote hotels and increase their direct bookings means we need to analyse a lot.Learn more
After gathering lots and lots of information about hotels and bookings patterns we thought it would be cool to make an infographic about it and share the knowledge with our fel...
Hotel Website — Jun 2011
New website for hotel cujas pantheon in paris
We recently redesigned the website of Hotel Cujas Pantheon. At first glance it may seem like a pretty classical site with a clean design and a quick booking path.Learn more
But try navigating in the site a bit, browse the galleries, browse the pages and “feel” the site....
Expert of online marketing and hotels sector, WIHP's experts are at your disposal.