Social media for hotels, how it drove 6% of direct bookings
Social media for hotels, does it work? does it convert? is it a waste of time? and is there any ROI? Should one have a Facebook page? … the questions go on. Every day somebody has a new opinion or study and we as a hotel marketing agency get all the questions. There are no totally right or totally...Learn more
The four reasons your hotel marketing isn’t working
A hotel, any hotel, working to improve their online marketing sometimes encounters problems and their hotel marketing strategy fails. When we say it fails we mean that they aren’t making enough direct bookings through their site. After hundreds of case studies it turns our there are only four m...Learn more
Case study: opening an unusually cool hotel
Sometime last year the owners of La Maison Champs Elysees came to see us to help them launch their new concept hotel. Designed in part by the unusual haute couture house Maison Martin Margiela (MMM) the hotel was obviously going to be something new and never done before....Learn more
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